Answers
EMPLOYER BRANDING
Advisor:
Kannan Hariharan
VP - HR
PepsiCo International Vietnam
Timing:
The discussion is open from 28-09-2011 to 16-10-2011
The advisor answered on 12-10-2011
What are major difficulties when doing the employer branding in VN?
Pages
- Kannan Hariharan1318472627
Hi Hien Duy,
Some major difficulties include
1. The first hurdle will be clarity of purpose. Why do we need a EB. What is the business case. If this clarity is not there, all efforts will be futile.
2. The commitment at the HR level and the top management. This initiative will not be a short term effort. The team should have a long term view on this.
3. The other difficulty is about not “walking the talk”. We should deliver what we promise. We should be candid in our ability to do what we can. If you do not deliver your promise, they employees will lose credibility on the management.-
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