1. Grow volume, revenue and share in modern trade channel: - Negotiate, develop, and execute effective contracts with identified customers - Develop and keep updated an account plan to the Pepsi standard (CAP) - Call on all customer wiring assignments as planned - Develop specific standards for merchandising range, promotions activities for accounts to enhance brand image and gain share. Ensuring products always available in each store - Provide pre & post execution evaluation of marketing programs and communicate to the field - Monitor & control MT Budget to increase revenue per kg. Analyze the results of MT budget used - Monitor performance and compliance to contracts, taking corrective actions where necessary - Manage customers’ debt to make sure payment on time and in full as per company policy. - Ensure new products listed in assigned customers as guideline. - Work with locations to get customer insights & design suitable sales program. -Do market visit to track execution of MT programs. 2. Set objectives and track results: - Set clear objectives that are consistent with MU goals with each member of the team - Ensure clear communication and adherence of pricing and promotions - Report: competitor activities, monthly sales review, promotion evaluation… - Review progress vs. objectives on a bi-weekly basis - Have periodic meeting with customers to review performance and take immediate action plan. 3. Identify and win new business: Identify and evaluate new business opportunities (new distribution / new customers) & develop products in new accounts in assigned location 4. Others: Managing and coaching Merchandisers to execute daily sales operation in assigned locations. Lead problem solving and help locations handling issues in assigned accounts