Nếu bạn là một nhà đầu tư, điều bạn mong muốn nhất ở một công ty chứng khoán là gì ?

At this stage of the market conditions, there are 100 companies all fighting for survival getting new clients or keeping existing ones. they are so competitive that everything is the same: quality, relationship, service, commissions etc... But you can still split your money into 2-3 stockbroker and check how they work. If you see 1 is doing much better than others, shift your money to him.

Now to answer your questions there are 2 things you need to check carefully:

#1 SECURITY OF YOUR MONEY/SHARES: what we call custodian, reporting and accounting of your money. Custodian is the institution that keeps your shares, you need to make sure that the shares are immediately registered to the custodian and if possible that the stock broker is not the custodian. The reason is simple, if the stock broker does not register your shares immediately to the custodian or keep your shares in their account waiting, if they go bankrupt your shares may be taken as the stockbroker capital and pay for their debts before bankruptcy.

#2 WHAT DO THEY RESEARCH or check in a listed company? If they analyze accounting numbers, they do 50% of the work and they do like everybody else: no value added here. what they really need to know by any means is what is the CEO ethics in business and how he considers shareholders? So the stock broker should know the people and the culture of the managers. Just a simple example: say a CEO emit 1Mn shares at 30,000vnd for nominal of 10,000vnd for projects to increase wood production factory in Quy Nhon = 30Bn. As soon as he gets the money, he celebrates buying a rolls royce at 15Bn and a porsche for his son Cuong at 5Bn: 10Bn left for the wood factory development!

So in Investment 50% is the accounting numbers and 50% is the CEO person you decide to entrust with your money invested

Vietnamese version coming soon...