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Topic:

EMPLOYER BRANDING

Consumers choose a product because of its brand, so does talents when they choose a company to work for. How to promote your company as a “Great place to work”? Key strategy to drive Employer Branding wisely? Discuss with Anphabe Advisor - Mr. Hariharan Kannan, HR Vice President of PepsiCo – Vietnam for deeper insights and practical applications.

Advisor:

Kannan Hariharan

VP - HR
PepsiCo International Vietnam

Timing:

The discussion is open from 28-09-2011 to 16-10-2011

The advisor answered on 12-10-2011

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Most Active Discussions

How to use the Employees Satisfaction Survey results to promote the employer brand wisely?

Some companies do the Employees Satisfaction Survey each year/every two years. How to use the survey results to promote the employer brand wisely? Is it a good indicator for employer branding?

How important is Employer Branding in the HR strategy?

Question Detail

Is there any differences in doing the employer branding here in VN and in other countries of Asia?

Should we do market segmentation before starting to promote the employer brand?

Seeing employees (current and potential) as a company’s customers, should we identify the targeted group of “customers” we want to work with before starting to promote the employer brand?

Dear Kannan, What the initiatives program/action to build employer branding ?

Question Detail

Can you share us some expirience from your position?

How about the internal policy?

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