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Topic:

EMPLOYER BRANDING

Consumers choose a product because of its brand, so does talents when they choose a company to work for. How to promote your company as a “Great place to work”? Key strategy to drive Employer Branding wisely? Discuss with Anphabe Advisor - Mr. Hariharan Kannan, HR Vice President of PepsiCo – Vietnam for deeper insights and practical applications.

Advisor:

Kannan Hariharan's picture

Kannan Hariharan

VP - HR
PepsiCo International Vietnam

Timing:

The discussion is open from 28-09-2011 to 16-10-2011

The advisor answered on 12-10-2011

How to use the Employees Satisfaction Survey results to promote the employer brand wisely?

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Son Khe Nguyen's picture
1317374225

Some companies do the Employees Satisfaction Survey each year/every two years. How to use the survey results to promote the employer brand wisely? Is it a good indicator for employer branding?

Answer1 hZWZm5hkmXGblJaExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5mTm4ad2Z5om1vFxtbS1sWamYhsz2yWca3j

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  • Kannan Hariharan's picture

    Hi Son Khe,
    Employee satisfaction surveys will give you an insight into your employee’s thought process on what works for them (or what will make them stay). To this extent this is useful information. In addition you should seek inputs from other sources outside the organization – prospective employees, university graduates, consultants, search partners etc.

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