Answers
EMPLOYER BRANDING
Advisor:
Kannan Hariharan
VP - HR
PepsiCo International Vietnam
Timing:
The discussion is open from 28-09-2011 to 16-10-2011
The advisor answered on 12-10-2011
"Great place to work" just a Brand Name or it really is?
Good Employer Branding may give the message of "Great place to work" to talents which may attract them at initial stage. But how to retain and motivate talents to work and perform? What if the company set value is conflict with individual employee?
Pages
- Kannan Hariharan1318322011
EB is not only about attracting talent, it is also about what employer and employee has to offer to stay in the organization. It has to do with career development, Salary and benefits, employee engagement, HR process and many more manifesting in the commitment from the employees to stay in the organization.
There will be conflict in values with some, you will lose some. It is good to lose those who are not aligned with the Values.-
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I think it's normal nowadays. Talents will only be full bright in right places. Scale and finance determine everything unless some talents want to be a big fish in a little pond. SMEs will just be attractive for top positions.
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