Public Profile

1. Marketing Strategic Planning:
- Develop and align marketing strategies and execution plan for oral care brand.
- Develop and manage marketing budget based on activities and monitor business & brand performance
2. CMI:
- Research on consumer insight and develop marketing activities from research study or consumers' observation.
- Conduct both internal & external research studies to support marketing plan decision
- Analyse Brand Equity for yearly brand evaluation.
3. New product launch:
- Build, develop, evaluate and work closely with R&D for product concept and prototype developments for new toothpaste.
- Manage and working closely with Legal & Creative agency for new products claim, packaging concept development and launching plan.
4. Channel management:
- Leading Product / Trade and channel marketing, Go To Market (GTM) ... etc
- Leading the Trade promotion program and pricing
- Working with and support the sales team (nationwide) for GT/MT/KAM channel
- Collect, analyse & updates of market data into useful competitive information for management decision.
- Identify new channel / trade.. i.e. GTM segments for sustainable growth.
- Work together with HQ and Regional counterparts for new marketing idea, concepts, managements, new products rollouts... etc

Responsibilities:
 Person in charge of Product Development (Plastic and Non-plastic product portfolio) and Marketing strategy.
 Consumer Market Insights Leader (CMI) in Vietnam market.
- Develop, manage and implement actionable multi-year & annual strategic brand & portfolio plans for own business line
- Effectively execute the plan and manage to achieve the brand growth in term of brand value, awareness, penetration, productivity and sales revenue
- Effectively manage the brand with activities including:
o Portfolio planning
o Portfolio/product positioning
o New product or product optimization planning & launching
o Portfolio Pricing
o Product pipelining
o Advertising planning & messaging with all types of media/touch points internally and externally
o Product promotion
o Product/solution training content planning & execution
- Protect and enhance brand equity of brands over time, across markets, along the category and product line, and overall marketing programs
- Develop brand-oriented marketing plans and budget, including ATL (Internet, Digital, POSM) and BTL (Special Events, Celebrity Endorsements, Promotion...) to enhance brand equity of company brand image and achieve brand sales/profit
- Ensure the timeliness, effectiveness and efficiency of services delivered by marketing agencies (A&P plans, designs, POSM production, promotion production, researches etc.)
- Monitor the timely progress and effectiveness of marketing/brand programs and its contribution to the company’s sales and profit growth and propose improvements; as well as the allocation and disbursement of budget for assigned brand to maximize ROI.
- Liaise closely with internal departments and goverment authorities for product & pricing license, seminar and event license as well as promotion license to meet Marketing Calendar.
- Optimise inventory levels by working closely with Supply Chain team to avoid excess stock and TNA
- Effectively manage the portfolio profit & optimize marketing expense
- Mentor, coach and guide staff to help develop the top talent pipeline within Tupperware in both technical and leadership skills
CMI Orientation:
- Deeply understand consumer and market insight to develop and execute tailored marketing activities for local consumers
- Lead innovation/activation projects deployment using funds effectively to achieve brand share, turn over and gross margin

Responsibilities:
 Person In Charge of Personal Care & Home care portfolio and
 Consumer Market Insights Leader (CMI) in Vietnam market.
 Project Leader in Oracle Business Intelligence (OBI) System (Global data warehouse)
- Monitor the implementation of marketing plan to ensure achievement of business objectives.
- Development of short-term and long-range strategic and tactical product plans (NPD, reformulation, product renovation, etc.)
- Contributes to strategic, creative, tactical and operational plans across the product portfolio to optimize local product performance and market opportunities
- Monitor and control the A&P spending and prepare data analysis to help the team with brand performance.
- Manage the sales and cost of value added service and solutions. Responsible for product pricing and cost analysis of solution offerings
- Closely monitors and analyzes sales volumes, market share trends and competitive activity.
- Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
- Manage agencies and contractors effectively to ensure high quality outputs and value for money
- Market research and portfolio gap analysis; market and competitors analysis; maximize sales and enhance competitiveness in market.
- Launch (Go-to-market) product launch preparation, positioning and support for media engagement to ensure successful and effective product launch
- CRM: working closely with training team and handling distributor/consumer inquiries and complaints in timely manner to avoid depression on corporate brand image and company reputation, included product allergic, product with factory defecting, product quality complaint…

Khang Thong is a multifuntional company about the construction services, investment, oil & gas, power plant, theme park, office building, real estate, etc.