Public Profile

Develop agency positioning, business strategy and development direction of MullenLowe.

Succeed to build the team to achieve two retainer clients with $500.000 USD revenue from LG Cosmetic and HimLam Clients in just 3 months

Responsibilities:
 In charge of business strategy planning & execution, building up, developing and managing all the key departments at the agency (Planning, Creative, Account, Operation, Logistic, Accountant, QC), taking Delta to be one of the top names in Vietnam's BTL advertising market Roster of handled & developed clients include over 20 of the most admirable global & local brands in Vietnam as Coca Cola, BP Castrol, Sapporo, Masan (Lemona, F247, Café Đen Đá, Wake Up 247), Kinh Đô ( AFC, Cosy), Marlboro ( Red, Advance), Vinamilk, Vinasoy, Nestle (Nescafe, Breakfast, Tet) Saumsung,Toshiba, Mitsubishi and many more.

Achievement:

⎫ Achieved 42 billion VND (~ 2 million USD) revenue during 2 years.
 Succeed landing new core clients such as: Marlboro, Sapporo, Hino, Mitsubishi, Toshiba and Masan with more than 21 billion VND (~1 million USD) revenue
 Successful build up a team with nearly no experience to achieve 19 billion VND revenue in 9 months.
 Successful building up integrated digital platform for big clients: Coca, Castrol, Sapporo, Marlboro.
 Applying digital marketing to save more than 30% cost for Coca client, help Castrol client gets triple KPI and give unique experience for Marlboro's consumers.

A member of Founder Group AO show: http://www.aoshowsaigon.com/vn

Responsibilities:

• Research and Develop Entertainment Business Model
• People management: in co-ordination with Group HR, be accountable for recruitment, training, goal setting, performance management, personnel costs…for all employees following Group policies and guidelines.
• Point of contact to solve issues related to business services as well as relationships with local authorities.
• Build and maintain relationships with: travel agencies, hotels, government agencies and potential business partners
• Responsible to build up marketing and communication plan as well as Strategic Development Plan
• Lead the marketing and sales team and assuring they achieve set sales targets as agreed by BOD.
• Responsible for P&L

Achievement:
• AO got number 2 ranking the “must see show when you come to VN” with more than 350 successful show in 2013-2014
• Succeed to build one of first entertainment business model for foreigner in Vietnam

Responsibilities:

 Contact point between Germany/UK and offshore VN testing team on technical and management/business perspective.

Achievements:
 Demonstrate my outstanding ability in research new technology in short time to get project value 330.000 USD with 2173 man-­ days.
 Successfully applied new technology framework in automation testing to reduce 22% cost for customer.
 Expanded project’s team members from 1 to 20 resources

Responsibilities:
 Planning and developing business for Vietnam team.

Achievements:
 I was sent to Ruckus Head Quarter to acquire specifications of new project Odessa, Netanya, Palo Alto and Dalmatian.
 Demonstrated leadership, strategic thinking, analytical and problem-solving skills as well as results orientation to achieved project value 3mil USD, 34,560 man days and 35 resources in 3-year contract