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Lam Buu Thanh's picture

Lam Buu Thanh

Marketing Operation Manager at Gtel Mobile Joint Stock Company
Ho Chi Minh (Vietnam) - 0 connections

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Overview

  • Current:
    Marketing Operation Manager at Gtel Mobile Joint Stock Company
  • Past:
    • BTL Campaign Senior Lead Specialist at Gtel Mobile Joint Stock Company
    • Project Manger at Gia Hoa Advertising Company
    • Operation Executive at Customer Insights Company
  • Education:
    • Marketing University, Vietnam
    • University of Natural Sciences, Vietnam

Summary

Best TVC of 2009 (source: Cimigo) Best tariff of 2009 (source: MIC)
Most impressive roadshow with black and yellow stripes
Most advertising I like in Telecom (source: AC Nielsen) 2 millions subscribers after 3 months born 70% brand awareness after 3 months born
Leading and conducting the “Ty Phu” campaign: 3 million subs acquired in 2 months Produce and running 4 TVCs Below the line activities over 40 cities and branding cover more than 42.000 outlets Conducting the strategic partnership with Manchester United Football Club Negotiate the partnership Leverage the Partnership with ManU through TVCs with ManU Talents Media and Social planning.

  • Job Function:
    Marketing
  • Industries:
    Advertising/PR, Telecommunications
  • Job Level:
    Manager

Experience

  • Marketing Operation Manager

    Gtel Mobile Joint Stock Company
    January 2012 - Present (13 years 6 months)
  • BTL Campaign Senior Lead Specialist

    Gtel Mobile Joint Stock Company
    March 2009 - January 2012 (2 years 11 months)
  • Project Manger

    Gia Hoa Advertising Company
    January 2007 - March 2009 (2 years 2 months)
  • Operation Executive

    Customer Insights Company
    October 2004 - December 2006 (2 years 2 months)

Education

  • Marketing University (Vietnam)

  • University of Natural Sciences (Vietnam)

Personal Information

  • Hobbies and Interests:
    A position will provide me the opportunity to accumulate good experience, practice and use my knowledge which I have learnt in my last jobs, especially in Manager of Marketing Project.

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