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Vu Tran

Consumer and Market Insights Manager at Unilever
Ho Chi Minh (Vietnam) - 13 connections

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Overview

  • Current:
    Consumer and Market Insights Manager at Unilever
  • Past:
    • Research Manager at Nielsen Vietnam
    • Research Executive at InsightAsia Research Group
    • Financial Consultant at Standard Chartered Bank Vietnam
    • Banking Trainee at HSBC Vietnam
  • Education:
    • TiasNimbas Business School, Tilburg University, Netherlands
    • Banking University of HCM, Vietnam
  • Connection:
    13 connection(s)

Summary

Capturing genuine interest in marketing research, Vu has gained solid knowledge of Vietnamese consumers across different sectors, specifically including Food and Beverage, FMCGs, Banking and Finance, and Tobacco industries.

His experience in Qualitative Research spans across:
Definition (Segmentation, Positioning, Equity)
Shopper (Path to purchase, pack development)
Innovation (Concept development and fine-tuning)
Discovery (Gap Identification, U&A, Consumer Understanding)
Communication ( TV Ads, STBs, Below & Above the line marketing activities)

Key accounts : Nestle, Nestle Professional, Philip Morris, etc.
Ad-hocs: Leo Burnett, Kirin, Dentsu, Jollibee, Pfizer, Abbott

  • Job Function:
    Market Research, Legal, Human Resources
  • Specialities:
    Food and Beverage, FMCGs, Banking and Finance, and Tobacco industries.
  • Job Level:
    Manager

Experience

  • Consumer and Market Insights Manager

    Unilever
    July 2017 - Present (7 years 11 months)

    □ Business partnering with Homecare Category Lead (Fabclean, Fabcon, Dishwash, Cleaners) which account for more than half of the ULV business size to make impact and drive actions from consumer standing points and market know-how.
    □ Work closely with research agencies (Nielsen, Kantar World Panel, Kantar Millward Brown) to deliver depth of insights and analysis
    □ Collaborate with internal research center of excellence (COE) majoring in Shopper & E-commerce, People data center, Market insights, Content, Innovation, Connect to solve business issues, unleash opportunities and foresight
    □ Master advanced/tracking research tools to help business with agility and preciseness
    □ Lead some SEAA studies across 6Ps
    □ Strategic work-streams: Brand Audit, Marketing Mix Modelling, Price Elasticity, Net Revenue Management, Penetration Booster, Ideation

  • Research Manager

    Nielsen Vietnam
    May 2015 - July 2017 (2 years 2 months)

    Business performance
     Driving 1 million USD revenue with a team of 05 members
     Key accounts: Prudential, Marico, Coke, General Motors, P&G, RMIT
    Project Management:
     Be a skillful and well-grounded moderator/project lead with the gravitas of analytical mindset
     Clients that worked with me: Male Categories (BAT, Diageo, Hennessy, Marico, Habeco, General Motors, Honda, Yamaha, Unza, Holcim, Hoa Phat Group); FMCG (Unilever, Nestle, Masan); Life Insurance (Prudential, Phu Hung Assurance); Education (RMIT)
    Leadership:
     Excellency in project management of large scope/nationwide studies
     Provide coaching to other junior researchers
    Integration:
     Integrate findings to support Quantitative research and Retail Measurement teams to enrich the quality of our delivery.
     Advanced training in Quantitative and RMS know-how
     Host open House/Career Talk with University students
     Co-create thought leadership pieces for client engagement: Rural Vietnam, Consumers of the Future
    Achievement:
     Nielsen Top Talent Program
     Managing Director Excellence Award
     Silver Individual Simply Excellent Award for driving Male Insight Hub Initiative
     Gold Team Award for a complex nationwide segmentation project - applying data-mining and insight downloading workshop - for a leading life insurance company
    Other activities:
     A member of Nielsen Digitalization

  • Research Executive

    InsightAsia Research Group
    September 2013 - May 2015 (1 year 8 months)

     Key accounts: Nestle, Philips Morris, Unilever (Regional CTI), Sanofi, Michellin
     Qualitative Caliber: FGD, IHV, Ethnography, IDIs
     Quantitative Caliber: U&A, Concept & Product Test, Mystery Shopping,
     Digital research: 3Sixty - Digital Ethnography
     Advanced Qualitative Training @InsightAsia Singapore

  • Financial Consultant

    Standard Chartered Bank Vietnam
    September 2012 - September 2013 (1 year)

    -Customer portfolio management:
    -Acquired, established and grew customer relationships
    -Handled a portfolio of more than 200 clients across diverse segments from mass to premier (directorial levels)

    Achievements:
    -Exceed 200% target in insurance and liabilities
    -Maximized profitability through portfolio growth, share of wallet, customer retention, and cost of serve.

  • Banking Trainee

    HSBC Vietnam
    February 2010 - August 2011 (1 year 6 months)

    Projects:
    -Virtual Account for Corporate Customers
    -Personal Internet Banking Promotion Campaign
    -Global View and Global Transfer for Premier Customers

    Achievements:
    -The Best Team Player Award
    -Outstanding performance in year 2011
    -Incredible performer of HSBC Payment team
    -Leading a team of 30 colleagues to achieve Bronze Medal of HSBC Expo
    -Award for The Most Sustainable Social Corporate Responsibility Project

Education

  • TiasNimbas Business School, Tilburg University (Netherlands)

    MBA , Finance and Management
    2011 - 2012

    TiasNimbas Business School is ranked 2nd in the Netherlands and 20th in Europe (Financial Times)
    International scholarship : 50% funded
    Thesis project with high distinction: Determinants of the performance of equity-open end funds in the United Kingdom.

    Activities and Societies:
    The first Vietnamese in the Board member of TiasNimbas Student Association

  • Banking University of HCM (Vietnam)

    Bachelors , English
    2006 - 2010

Personal Information

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