Public Profile

CAREER SUMMERY

Highly qualified with a MBA in Marketing and currently pursuing Doctorate in Business Administration. Excellent knowledge of Vietnamese and Asian customers behaviours, the processes they use to select, secure, and dispose of products, services, experiences; ideas to satisfy their needs. Highly competent management professional with extensive experience in international business development, sales and marketing. Expertise in developing and directing international operating policies in support of quality standards and objectives while optimising customer satisfaction. Skilled in strategic marketing planning and implementation including practice and market analysis, plan development, monitoring activities and budgeting. Recognised for orchestrating a customer-focused approach to marketing, sales and business innovation that delivers predictable and profitable results. Inspirational leader and an outstanding team player utilising collaborative approaches in work for translating vision into achievement.

CORE COMPETENCIES:

Developing Product Strategies ▪ Strong Business Acumen ▪ Prospecting and Sales Planning ▪ Territory Management and Market Knowledge ▪ Project Management ▪ Business Improvement ▪ Evaluating Brand Performance ▪ Developing Expansion Plans ▪ Strong Analytical Skills ▪ Negotiation Skills ▪ Budget Management ▪ Analysing Future Requirements ▪International Strategic Marketing ▪ Global Marketing Initiatives ▪ Achieving Objective Deadlines

KEY SKILLS

• Strategy Management – Skilled in undertaking strategic planning and decision-making at the executive level and formulating business strategies in alignment with business objectives. Implementing strategies for designing and executing freestyle programme and processes within defined cost, quality and timing specifications as suitable for international markets. Strategic marketing planning and implementing. Prioritising work effectively while multitasking and achieving marketing objectives within set timeframes and budget. Working with multiple products/services and consumer segments.
• Team Leadership – Managing cross-functional business and development teams including finance, SRA, technical and innovation, supply chain, marketing, communications, legal and sales. Recruiting, motivating and retaining a highly-focused sales team through trust and respect while developing a positive, dynamic sales environment.
• Programme Management – Leveraging programme management tools and processes to lead and manage international expansion projects including project charters, pilot test plans, project sponsors, status routines, communication rhythm and business stewardship.
• Business Development – Expertise in identifying, researching, evaluating and pursuing business development opportunities for contributing to organisation's short- and long-term business goals including sales, projects, consultancy engagements, partnerships, alliances and mergers/acquisitions.
• Marketing – Excellent skills in digital marketing. Worked on Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and website development. Proven track record of developing new business brands utilising the internet. Conducting market research and collecting information for analysing sales statistics and sales potential, developing apposite marketing strategies, gathering changing needs of customers and anticipating services/products development. Exceptional market problem-solving abilities, developing focus, providing tactical marketing solutions and determining opportunities for campaigns, products and distribution channels for increasing sales.
• Stakeholder Liaison and Relationship Building – Competent in establishing credible working relations with external and internal stakeholders. Developing networking opportunities by actively participating in community and professional associations, sales trips, trade show activities and events. Developing and creating unique proposals and prospect from corporate lists while building robust relations with key customers/clients. Demonstrating a strong understanding of how company’s solutions can help them to achieve their own business objectives.
• Languages – Fluent in English, French and Vietnamese.