Marico South East Asia Corporation

1. Translate forecast into reliable demand plan:

• Apply the most suitable forecasting method to each channel at the required level of details.
• Identify the demand pattern/trend changes and main drivers behind base lines and promotional volume changes.

2. Improve the accuracy and quality of demand plan

• Review various input and translate commercial data/market intelligence to improve accuracy and quality of the statistical forecast.
• Prioritize customers and channel under capacity constraints

3. Ensure SnOP processes are well managed, and right tool is used to provide best demand plan as possible.

• Lead the demand plan preparation and scenario building.
• Escalate the structural issues on the demand planning process and take an improvement action
• Deliver demand plan timely and accurately for the SnOP cycles        

4. Ensure interdependencies between demand plan and supply chain processes are incorporated

• Balance between quality of the demand plan and speed of delivering the plans based on the interdependencies between different supply chain processes.
• Keep track of the supply chain strategies that customers follow and the impact on demand plan

5. Measure financial impact of demand plan and alternative scenarios at the right level to enable good decision making for the overall business.