Digital Marketing Assistant Manager
- Saint-Gobain Vietnam , Ho Chi Minh - Vietnam
- Competitive
- Posted: 27 May 2021
Job Description
- Conduct websites, digital asset and marketing channels performance analysis with proposals for further growth. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument conversion points and optimize user funnels.
- Devise marketing-oriented user growth strategy, approach and plan in line with business plan & objective with integration of in-app content, product feature & user activity in marketing initiatives.
- Conduct market research about marketing trends, user demands change and competitor analysis to explore applicable user growth marketing opportunities and diversified user growth channels/model;
- Create, manage analyze and increase performance of Digital Paid Media Campaign in accordance with marketing & communication strategy.
- Create SEO strategies for websites & manage SEO performance and create new value for business. Identify user trends and insights, and optimize spend and performance based on the insights.
- Analyze to see if the quality of the product contents on website meets the company's contents quality standards.
- Manage and cooperate with external marketing agencies and/or partners to achieve business KPIs and targets
- Independent project management including planning, execution, data monitoring & analysis and project review & ROI evaluation.
- Manage Budget
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
Education:
- Bachelor/ Master degree in specialized in Marketing, Business Administration or Information Tech
Experience:
- Proven work experience as a Digital Marketing or Marketing Communications Specialist
- Have a solid foundation and experience working with website analytics tools (e.g Google Analytics, Adobe analytics, NetInsight, Omniture, WebTrends..) and other related products/services
- Demonstrable experience leading and managing SEO, SEM, SMM., marketing database, email, social media and/or display advertising campaigns. Familiarity with B2B and B2C advertising campaign.
- Experience working with data sets and CRM databases. SQL knowledge would be considered a strong bonus.
- Strong analytical skills and data-driven thinking
- Experience in developing & optimizing landing pages, website, digital asset and user funnels
- Experience with A/B and multivariate experiments
- Have basic understanding of HTML and CSS
- Have attention to detail & Can plan in advance, but also quickly adapt to management requirements
- Hands-on experience with web content management tools
- BSc in Marketing, Communications, Public Relations or relevant field
Communication & Presentation skill:
- Good in presentation skill to easily communicate with audiences in both Vietnamese and English.
Computer Microsoft office skill:
- Word, Excel, and PowerPoint are required.
Other Accountability:
- Self-motivation and be accountable for own actions.
- Able to work under high pressure and flexible business environment.
Language skill:
- Good in speaking and writing in both Vietnamese & English.
Additional Information
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Job LevelTeam Leader/Supervisor
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SalaryCompetitive
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Function
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Location
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Job TypeFull-Time Permanent
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Posted27 May 2021