Department: Consumer Bank MAJOR RESPONSIBILITIES Usage Programs • Implement card usage programs in order to achieve total sales volume as per KPI’s • Monitor competitors’ activities and evaluate the market environment to ensure that we are able to change strategy in response to the change in the market. • Keep track of the programs in force and performance metrics • To always track competitive interest and features • Develop brand presence of Citibank through effective/attractive usage programs Merchant Acquisition • Acquire new qualified merchants according to the criteria set by management • Conduct effective sales calls in a professional manner to enhance strong relationship with selected key merchants in the assigned areas • Enhance the Citibank brand presence through tactical tie ups in various merchants / usage categories • Co-ordinate and set up card acceptance for new branches of existing key merchants on a timely basis • Follow up and coordinate as Merchant Sales Support and Merchant Operation Unit to ensure completion of each process • Build up and maintain good relationship with key merchants to ensure optimized business volume and minimize card surcharge and suppression • Fully support Marketing function in development and implementation of marketing promotion programs to maximize sales and support for selected merchants • Have initiative in identifying ways of increasing revenues and/or reducing cost, improving systems and procedures, as well as initiate and support change and encourage innovation in others • Other tasks assigned by supervisor with regards to merchant development and management