Marketing Strategy

- Assisting Line manager for developing overall marketing strategy, annual business plan

Customer Understanding

- Generate insights

- Developing winning innovation, communication based on Consumers Insights to grow the product line

Work-stream

- Executing the category's plans, alignment with Trade Marketing and Sales

- Achieve brand images by controlling the brand communication

Market Research

- Implement and interpret market researches to withdraw business implications

- Competitors analysis and withdraw business implications

Brand Image & Brand standard

- Establish and control brand standards in the areas of product, packaging, price, consumer relationships and other communications

Promotion & Trade plane

- Devise and implement consumer promotion plans.

Cost management

- Improve brand profitability through   identifying and implementing cost control opportunities

Team management

- Lead, train and develop, conduct performance review with subordinates to build up the efficiency of the team

- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share

Others

- Take other assignments from Product Manager/Group Product Manager as requested