Marico South East Asia Corporation

1.    Build and execute the trade category plan for the channel(s) assigned:

• Develop customer & shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/channels
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Work with field sales team to ensure excellence in in-store activation

2.     Work out monthly rolling forecast for the specific channel(s):

• Prepare promotion sell-out volume with attention to market intelligence information
• Prepare input for brand and build incremental sales volume

3.     Support marketing team in launch/ re-launch and consumer promotion activities:

• Provide input for marketing to build budget, scheme and communication plans
• Allocate promotion volume to channel/ customers in charge
• Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4.     Develop and execute all trade/ schematic shopper promotions:

• Work out and propose the scheme to Sr. Trade Marketing Manager
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production gift sourcing and delivery to stores
• Conduct post-promotion evaluation
• Budget Management for the scheme