How to sell your services and products naturally?
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- Pascal Ho Ba Dam1317723469
THE ONLY WAY TO SELL NATURALLY IS NOT SELLING IT IS MARKETING.
THE CLIENT AT THE CENTER, then get the right answer to the 4 P's of Marketing.
PRODUCT: He wants a Nice Mobile phone, sleek design, can do all, without need to go into user guide to setting up this and that
PRICE: competitive for a smart phone, around 1000$ in the market
PLACE: this is for business and city people, most likely women who don't like technical stuff. A few city shops fashionable open 8-to-8 before and after
PROMOTION: only 1 fixed price, no bargaining, worldwide price and guarantee. lower price for lower memory or less functions.The result: ipod, iphone 1, 2, 3, 4, ipad 1, 2 you want 1, you drop to apple store with cash or credit card, you pick a box, you walk out. NOT EVEN A SALESMAN!
NB. You want to be the 1st to get the latest Ipad 3, you go to the nearest apple store 2-3 days before the launch date, sleep in the street queuing, on the opening for sale you get yours, if you are tired you can sell your waiting rank for 600$! A bit like real estate in Vietnam when Vista apartments were announced by singapore promoter keppel land!
in consulting business, it's your name, brand and reputation that sells, the marketing you built attracts your clients. Want professional international lawyers: baker mackenzie, want professional accounting auditing:KPMG, want professional Investment banking: goldman sachs, top hospital treatment: Parkway Singapore. My advice read "selling the invisible" (bible for service marketing) by Harry Beckwith.
I have been doing business by referrals only with happy clients and companies. NO SALESMAN, NO ADVERTISING.-
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I used to learn a Selling course from Zigziglar and that course teach me a very good selling process. Instead of try to hard sell your service and product at the fist meeting, try to follow this: TRUST
Think : Research on your client (company, service...), know them well even before you meet them
Relate : Create good relationship (via phone, talk, meeting, cafe...)
Uncover the need: Instead of selling what you have, try to understand what they need
Sell the solution: Now customize what you have to fit what they need
Take action: Close the sellIf you follow all necessary step, the selling process would become "naturally":)
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@Thanh Nguyen: Thanks for sharing your insightful steps. I would like to listen more comments from other professionals in this industry.
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