What are skills and abilities needed to make a success of PR career?
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- Mai Nguyen1323329192
Hi Xuan Tran, it takes forever to answer your question, actually. In my opinion, a PR person must have a good understanding of news values and try to find related stories for your clients to tie in with the key issues. In addition, it's a must to have an interest in technology, because it opens up a lot of other opportunities to put your client’s message across. Moreover, a PR person will have to be able to multi-task so that they can attend to different things at the same time and organise your workload accordingly.
Be prepared to handle crisis situations effectively as well. It is vital to detect potential crisis situations long before they arise in order to prepare your client for it. If such a situation occurs, you should try to avoid negative messages wherever possible.
Another criteria is to be able to work from a brief. It is important to give attention to detail, because you never know which angle the media might come from. A PR person must be clear on what the client wants, because you won’t have an opportunity to cover up mistakes later on. Of course, you can not lack of creativity, yet practical, ideas that will give your client a competitive edge.
There are still many other skills and abilities needed to succeed in PR. I will come back to share with you later.:)
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And most importantly, remember that it is essential to have excellent writing skills and to be able to stick to deadlines. Good luck!
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Xuan Tran, No matter skill or abilities you are, If you are join in PR career there are some rules that you need to follow in order to success in PR career that a writer on PRCrossing tell me, some of which have been mentioned below:
More than the Public, you've to please Your Management First
When talking of jobs, you're obviously under someone – even though you may be at a very high position in the company. And when this is the case, you have to know that it is very important to please your seniors before you manage to even think about pleasing your clients. You have to be the blue-eyed employee of the organization so that you can manage both the public and the management.
A high paying job does not necessarily translate to a great job!
What good is a job that pays you much but does not give you the opportunity for personal growth? There are jobs that pay at par with the industry standards but are not great from the point of personal growth. A job should be such that you get to learn a lot from that – a job that paves your career. Salaries will come automatically then. The scope of work is important and this holds true especially for a fresher.
Departmental Coordination is the Key
As in the first unwritten rule, managing departments is also one important key to success for public relations professional. There are respective departmental managers but then there are unmentioned codes of working that require the PR pros to coordinate between teams. This is also one stepping stone to pleasing your seniors – becoming a blue-eyed person of the company!
Experience helps
Much has been said and written about the need for young and charismatic people in PR jobs. However, studies suggest something otherwise – the zeal and the enthusiasm help certainly, but it helps more if the person is an experienced PR pro!
Local Networking
It goes without saying that networking is one of the most important and essential factors for success in any job. You have to build your local network and maintain that often; it helps when you're in trouble and need some backup support from peers and the network that you've built and maintained for so long. It definitely benefits one in the long run when in a public relations job!
Now you know which skills that need for a PR pro!
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I've read many discussions on this topic and here are some characteristics that I found from Ashley. She's the author of Public Relations Blogger and coordinator of the Public Relations Specialist (PRS) program at BusinessTrainning.com. I would like to share with you.
"Excellent writing skills. (Or at least a network of great writers that can help you learn to write, edit your work in the beginning, and assist you in your career journey.) Writing is such a large component of PR; a press release, a blog post, a speech, these are all writing based. Everything one does in PR involves writing, so the PR professional must be very good at this task. The reputation and brand of the company or client the PR professional represents depends on this writing being good.
Personable. You need to connect with the public, media, and your buyers.
Attentive. To detail, emotions, and one's overall surroundingd.
Understanding. This goes hand in hand with the above; don't push a customer, understand their needs and needs of the media when you are talking to them, and be understanding of the way the company you work for or represents affects the community at large.
Common sense. This is neceesary in all aspects of business, but even more so in PR. The PR professional is the face of the company, or in other cases the "behind-the-scenes" worker helping to mold the face of the company to prepare for a speech, press conference, interview, etc. PR professionals need to watch what they say and how they say, and know that all eyes are on them and the excutives they help."
From all what I've learnt and read so far, I think the most important skills & abilities to succeed in the field of PR can be described briefly in two words: communication skill.
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