Brand Manager
- DNP Corp , Ha Noi - Ho Chi Minh - Vietnam
- Competitive
- Posted: 24 Aug 2021
Job Description
I. JOB PURPOSES:
Lead and drive the Brand Strategy in CMC. Key responsibilities including:
- leading the annual brand strategic review, brand marketing strategy development, and deployment for brand activities under the area of responsibility, with the ambition of profitable growth
- shaping the brand development based on 1) integrating robust consumer, market, & business insight; 2) developing innovative product and relevant product pipelines; and 3) delivering excellent product activation, communication, trade marketing coordination.
II. JOB DESCRIPTION
1. Brand vision:
- Position CMC brand as a market leader in Vietnam offering a wide range of products and services for tiles business
- Short term is to build a brand storyboard to support sales and launch hitch programs
- Long term: CMC is the leading “top of mind” tiles brand in Vietnam
2. Brand Strategies:
- Define brand character & USPs
- Product, Pricing, Place (distribution), Promotion strategy
- Develop and monitor measures to improve brand profitability and justify every element of marketing spend
3. Marketing deployment:
- Lead and own the development of brand strategies, annual brand cycle plans, and brand activities that are in line with CMC’s objectives
- Constant conduct customer, market analysis to gain robust consumer insight & the understanding of evolving market dynamics and opportunities
- Work closely with sales, R&D, manufacturing to study, propose and launch new innovative products and campaigns
- Coordinate Communication & Trade Marketing to maximize impacts on Sales growth, profitability, and customer’s satisfaction
- Monitor brand volume and share performance to ensure KPI achievement while proposing necessary initiatives to address the gap or maximize the growth
- Manage external advertising agencies to ensure that deliverables are addressing the brief, at high quality, and are delivered on time
4. Leadership & Management:
- Direct, Motivate and Support team to achieve functional KPIs
- Recruit, Coach, Develop strong team & team’s capability
- Excellent cross-function collaboration to achieve common’s objectives
5. Digital/Innovation:
- Develop an effective digital strategy
- Develop effective contents for the brand’s digital communication
Job Requirements
- Bachelor/Master degree specialized in Marketing expertise
- Ideally 5+ years working experience in a dynamic construction category; at least 2 years of experience in a management level role (manager of the manager)
- Previous experience successfully building the brand, product development, as well as a good understanding of activation (campaign development & touch-points applications)
- Proven experience fostering and driving innovation and creativity within an organization
- Demonstrated experience influencing and winning buy-in from senior-level stakeholders
- Presentation skills & public speaking
- Excellent use of Microsoft Office/computer
- Good knowledge of media/ social/ digital tools
- Business savvy and commercially driven with an extensive knowledge of brand management that includes brand equity building and product pipeline development
- Demonstrate ability to develop and provide clear strategy and direction to a multi-functional team
- Proven experience fostering and driving innovation and creativity within an organization
Additional Information
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Job LevelManager
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SalaryCompetitive
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Function
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Industry
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Location
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Job TypeFull-Time Permanent
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Posted24 Aug 2021