I. JOB PURPOSES:

Lead and drive the Brand Strategy in CMC. Key responsibilities including:

• leading the annual brand strategic review, brand marketing strategy development, and deployment for brand activities under the area of responsibility, with the ambition of profitable growth
• shaping the brand development based on 1) integrating robust consumer, market, & business insight; 2) developing innovative product and relevant product pipelines; and 3) delivering excellent product activation, communication, trade marketing coordination.

II. JOB DESCRIPTION

1. Brand vision:

• Position CMC brand as a market leader in Vietnam offering a wide range of products and services for tiles business
• Short term is to build a brand storyboard to support sales and launch hitch programs
• Long term: CMC is the leading “top of mind” tiles brand in Vietnam

2. Brand Strategies:

• Define brand character & USPs
• Product, Pricing, Place (distribution), Promotion strategy
• Develop and monitor measures to improve brand profitability and justify every element of marketing spend

3. Marketing deployment:

• Lead and own the development of brand strategies, annual brand cycle plans, and brand activities that are in line with CMC’s objectives
• Constant conduct customer, market analysis to gain robust consumer insight & the understanding of evolving market dynamics and opportunities
• Work closely with sales, R&D, manufacturing to study, propose and launch new innovative products and campaigns
• Coordinate Communication & Trade Marketing to maximize impacts on Sales growth, profitability, and customer’s satisfaction
• Monitor brand volume and share performance to ensure KPI achievement while proposing necessary initiatives to address the gap or maximize the growth
• Manage external advertising agencies to ensure that deliverables are addressing the brief, at high quality, and are delivered on time

4. Leadership & Management:

• Direct, Motivate and Support team to achieve functional KPIs
• Recruit, Coach, Develop strong team & team’s capability
• Excellent cross-function collaboration to achieve common’s objectives

5. Digital/Innovation:

• Develop an effective digital strategy
• Develop effective contents for the brand’s digital communication