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How to create the perfect Face book fan page for your company? Should or should not ?
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- Hoa Dang Ngoc PMP®1318297975
Facebook Page is a powerful tool that you can use to enhance and strengthen your brand naturally using the tools Facebook provides. Be sure to leverage this tool, customize it, and make it work to get your brand in front of as many people and their friends as possible.
Areas that available to edit are:
Profile Picture; ( Maximize Your Avatar Visibility, use picture with this size 200×600 )
Left-column Navigation; ( Install the Static FBML App and Add a Custom Tab )
About Box;
Likes — Page Favorites;
Photostrip;
Wall (Custom Tabs).
The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.
Check out some ex:
REDBULL: http://www.facebook.com/redbull?sk=app_113185218710496
Soshables: http://www.facebook.com/soshables
Dave Dugdale of RentVine.com has graciously provided a video tutorial on how to create a “Fanbook page”
check this out:
http://www.youtube.com/watch?v=0ppqOjZ2094&feature=player_embedded
Good luck :)-
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The answer is SHOULD. Here are some of the successful Facebook fan page for you to consider:
http://www.facebook.com/pepsi?v=app_4949752878
http://www.facebook.com/redbull
http://www.facebook.com/tollboothsaddleAlso, take a look at some other big brand name companies to learn from.
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Oh, I know your case when I read your answer. In my opinion, facebook fan page should be run base on serious strategy. And it depends on the size and scope of your company. I usually use facebook as a tool (or weapon) for guerrilla marketing. It means that I usually apply facebook tool for small and medium company. In this case, you know that the small or medium company do not have a lot of money to run a completely marketing campaign. On the other hand, I think your company is famous and classical, so facebook fan page is just a small piece in your company's marketing picture. Your company strong enough to run an IMC Program. Remember that, you are working in big company, so you should "think big". Good luck to you.
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Thanks! I also think so. But my director do not think so . I am trying my best to convince him to create a perfect face book fan page for my company and control anything which originated from it. My company is a famous and class company in pre-engineered steel building in Viet Nam and many country in all over the world. However, it is a specific field so should i creat it or not ?
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