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When it is OK to say NO to a customer?

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Thuc Anh Nguyen's picture
1316054216

Have you ever gotten to the point where you've decided to fire a customer (refuse to work for them)? If yes, what reason you should say and what is a good process of saying NO?

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  • THANH NGUYEN's picture
    THANH NGUYEN
    1316137283

    When your company is small, any revenue is good as bread and butter. But when your company is big to a certain scale, it's very important to focus to productivity and effectiveness. These are several cases that I have said NO a client:
    - They offer too little money (and show no potential that they will spend more in the future0 that can't justify the time and effort that I need to put into that project (time and mind are actually very high cost resource)
    - They have bad payment history and show no improvement
    - Unfair treatment with many demanding request out of agreed scope of work or disrespectful / unprofessional treatment

    Saying No to a client is not an end. It should always be a win-win deal, if not, say no and spend time to find a better one. Good luck!

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  • Trang Huynh's picture
    Trang Huynh
    1316139640

    A customer relationship is a partnership. Customers that aren't a good fit for your business should be politely referred to a competitor or 'fired' when:
    - The customer asks / demands you to perform services that are illegal, immoral or potentially harmful to your brand.
    - a customer expect you to provide services that contradict your organization's core values
    - A customer demands services that are blatantly not in their best interest and has been advised otherwise
    - The customer is repeatedly unreasonably abusive or demanding toward your support (and/or sales) teams.
    Also, if a customer has formed unreasonable expectations that your company can't meet (whether by your fault or their own selective hearing), gracefully bow out.

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  • Thu Bui's picture
    Thu Bui
    1316171372

    - If my customer contact me the third times with the same problem, the same budget, the same complain...and nothing change with the second.
    - If my customer push me discount over my minimum price
    - If my customer need me support but it is not my specialist knowledge
    I have successed in business relationship when I say " NO" 2 in 3 situations like that.

    I will say "NO" by the way:
    - Thanks for their trust.
    - But I hope work with them next time, because that: 1, 2, 3...
    - And If I am still the friend who they trust, I try the best to help them anytime and anything I can in personal relationship.

    Wish you get more potential client when you successed in saying "NO" by the right way.

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  • Lam Truong Hai's picture
    Lam Truong Hai
    1316489129

    Theo mình, trước tiên bạn phải xác định tại sao lại Fire Customer, đây là điểm mấu chốt trước lúc đưa ra giải pháp thích hợp.

    Trên thực tế, mình sẽ không nói NO với khách hàng, mà mình sẽ trình bày về công ty, về những gì chúng ta đang có, và những điểm mạnh của chúng ta mà điểm đó có thể làm tăng chi phí vì những lợi thế đó khách hàng CHƯA cần đến, khi đó khách hàng sẽ tự cân nhắc về quyết định của mình có hợp tác với chúng ta trong thời điểm hiện tại hay không? Nếu khách hàng vẫn đồng ý, có nghĩa là bạn có cơ hội để thuyết phục khách hàng theo hướng mới của chúng ta, và lợi thế thương lượng của chúng ta lại được đưa về thế CÂN BẰNG.

    Chúc bạn thành công trong công việc

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  • Hưng Nguyễn Vũ's picture

    Tôi nghĩ phụ nữ sẽ biết biết léo từ chối để khách hàng không mất lòng, cả hai bên đều happy và ta rút lui trong danh dự.

    Nếu muốn nói thẳng, cứ nói thẳng những nguyên nhân như: Không bố trí được nhân sự, (đó) không phải là core business của chúng tôi và chúng tôi sẽ giới thiệu đối tác khác, không phù hợp định hướng ngắn/trung/dài hạn của công ty etc...

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  • Vuong Hoang's picture
    Vuong Hoang
    1316081189

    When a customer wants something that you can’t give him, if you explain the reasons behind your inability to grant his wish and offer an alternative, you can typically get the relationship back on course. Feeling that they’ve been treated fairly is more important to most people than simply being right. Always deliver a ‘no’ with compassion and clarity. Clients tend to feel a loss of control when they hear ‘no,’ so make sure to present an alternative option. And whatever you do, avoid the phrase ‘I understand how you feel.’ You couldn’t possibly, and it’s very frustrating to hear. There's a helpful article about this by Libby Kane at Learnvest http://www.learnvest.com/money-tuneup/career/how-to-say-no-at-work/

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  • Phuong Hoang's picture
    Phuong Hoang
    1316139309

    1. When it contradicts your organizations values or places your company at risk, morally or ethically. The old axiom of the customer is always right, really isn't true, at least for me. We should change it to the customer is right, most of the time, but that's just me. I've had customers ask me to do something that I felt would reflect badly on me and my brand. I could have said yes and taken the money, but I felt that in the long term, it was in my best interest and my clients best interest to say no, this of course wasn't easy.

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